Yoga E-learning platform: Practice with frequency and motivation
YogiPeople is a school founded in 2014 that offers in-person yoga classes.
(an academic project carried out at Ironhack’s UX/UI bootcamp)
What I did
UX: Research, problem statement, user persona.
Interaction: Sitemap, user flow, lo and mid-fidelity prototype, tests.
UI: One hi-fidelity screen.
5 days sprint.
Create an engaging online learning experience for Yoga students.
Learn how Yoga students perceive their learning experience and the difference between in-person and online classes.
Learn what keeps students motivated and how the instructor/professor helps in the learning process.
Online survey — 57 answers
In-person interview — 6 Yoga students
The pain point of practicing Yoga online: People don’t know if they are making the positions correctly.
To be able to see Yoga beyond a physical exercise, it is necessary to know why you do what you do and what are the benefits.
Teachers help not only to confirm that people are doing the right posture but also to have a mentor that motivates them to find more information about the world of yoga.
Yoga beginners need a way to practice Yoga autonomously because they want to be connected to Yoga all the time.
Yoga content in addition to classes
People want to learn more about Yoga and one thing that is missing in almost every competitor on online Yoga classes is additional content — they are mostly focused on classes. YogiPeople will provide videos about history, philosophy, Buddhism, Hinduism, spirituality, eating, etc.
Frequent meetings with teachers
YogiPeople will have several subscription plans depending on the frequency a student needs to meet with a teacher of their choice via video call or chat. That way we can give closer assistance to the beginner student with more frequent meetings and a better price for an expert student that will need fewer meetings with teachers.
A quick survey to understand user preferences and objectives to be able to offer more relevant classes for each user.
An algorithm to mix practical activities and theoretical classes to generate more interest in the subject.
To be able to find standards I would have to make an extensive open card sorting and it was non-viable since I had only 5 days to work on the MVP. The closed card sorting, instead, allowed me to confirm that the filter options I proposed would work.
Low fidelity wireframe
Very important to create better messages and make the product intuitive. With low-fi prototypes, I could learn more about the user and how to present the value proposition.