Connecting UX consultants and real users
Interactius is a strategic design agency based in Barcelona that analyzes, diagnoses and optimizes the customer experience of different digital services and products.
(an academic project carried out at Ironhack’s UX/UI bootcamp)
What I did
UX: Research, problem statement, value proposition, UX writing.
Interaction: Jobs to be done, user flow, lo and mid-fidelity prototype, tests.
UI: Hi-fidelity interactive prototype, accessibility validation.
Alejandra Rivera and André Giacomucci.
To create an MVP for an online application for recruiting users.
Learn the recruitment process on Interactius.
Learn about people’s experience in user research projects.
The motivation that most influences participation in research is the economic incentive.
Gift cards are the incentives that work best to ensure the attendance of people. They adapt to any audience and respond to the rise of electronic commerce.
Transparency about the process and information about the recruitment makes people more confident to participate in the research and act responsibly.
Interactius needs to manage the process of recruiting users for research purposes autonomously and efficiently, while the user needs clear and precise information about the project in which he participates since currently the process for both parties is fragmented and generates tension, uncertainty and an unprofessional result.
Creative concept: The bridge
With that idea, we got inspired to create the name and logo of our solution. We wanted to deliver a unique name that had a connection with our client. So we used a word in Catalan to bring this special touch that you can only find in Cataluña: